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| 我国轮胎对北美轮胎市场的影响 |
| Influence of China’s Tire on the Tire Market in North America |
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| DOI： |
| 中文关键词: 轮胎；北美；美国；进口量；市场 |
| 英文关键词: tire； North America； USA.； imports； market |
| 基金项目: |
| 中图分类号: |
| Author Name | Affiliation | | SU Bo | Tire Research Institute， Shanghai Tire & Rubber （Group） Co.， Ltd. | | YAO Lijia | Tire Research Institute， Shanghai Tire & Rubber （Group） Co.， Ltd. |
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| 中文摘要: |
| 2013年我国轮胎工业呈现量增价跌态势，市场形势总体较好，全钢载重子午线轮胎行业集中度相对较高。在美国进口轮胎中，源自我国的轿车轮胎和轻型载重轮胎进口量占比30%，达到5120万条；中/重型载重轮胎进口量占比65%，达到630万条。预计2014年美国的轮胎市场需求量增长。我国轮胎企业应通过提升产业集中度、采取品牌营销策略、扩张海外产能、推进产业升级、加强研发能力等战略提升产品的国际竞争力。 |
| 英文摘要: |
| In 2013， China’s tire industry was featured by volume increase and price drop. The market situation was good and the industry concentration of TBR tire was relatively high. In the imported tires in the USA， 30% of car tires and light truck tires (51.2 million) and 65% of medium/heavy truck tire (6.3 million) were imported from China. The USA tire market demand is still expected to grow in 2014. In order to improve the product competitiveness， China’s tire industry should increase the degree of concentration， and the tire enterprises have to build a brand marketing strategy， expand overseas production capacity， speed up product upgrading and strengthen R&D. |
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