| 王登祥.当前全球轮胎市场的竞争战略和技术开发动向[J].轮胎工业,1998,(1):3-13 |
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| 当前全球轮胎市场的竞争战略和技术开发动向 |
| Competition Strategy and Technical Trends in Global Tire Market |
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| DOI： |
| 中文关键词: 轮胎 有限元 C3M 零压轮胎 滚动阻力 |
| 英文关键词: tire FEM C3M run-flat tire rolling resistance |
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| 摘要点击次数: 928 |
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| 中文摘要: |
| 勾划当前全球轮胎市场的竞争战略轮廓和技术开发动向。在激烈的市场竞争中，世界各大轮胎公司采取了降低生产成本、提高产品质量、运用多种营销战略、加强研究开发、旗舰战略、兼并扩张、战略同盟、机构重组以及在阿克隆开设技术中心等各种手段;中国轮胎市场颇具吸引力，国内厂家也欲出国门;轮胎新技术(有限元方法、C3M生产过程等)的应用和新产品(零压轮胎、低滚动阻力轮胎等)的开发十分活跃。 |
| 英文摘要: |
| The competition strategy and the technical trends in the global tire market are outlined. Many measures have been taken by the leading tire companies in the increasingly competitive tire market ， such as decreasing production cost ，improving product quality ，carrying out
various operating and saling st rategies including flagship st rategy ，acquizistion and expansion strategy ，setting up st rategic alliance ， reorganizing company st ructure ， st rengthening research and development ，and opening technical centre at Akron. The tire market in China is very att ractive to foreign companies and the Chinese tire manufacturers want to enter the international tire market .The application of new tire technologies ( FEM ，C3M process etc. ) and the development of new products(run-flat tire ，low rolling resistance tire etc) are very active. |
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