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| 坚持稳中求进和持续创新的诺记轮胎 |
| Stable Improvement and Innovation of Nokian Tyres |
| Received:March 17, 2020 Revised:March 17, 2020 |
| DOI：10.12137/j.issn.2095-5448.2020.05.0250 |
| 中文关键词: 诺记轮胎；销售；研发；冬季轮胎；测试中心；创新战略 |
| 英文关键词: Nokian Tyres；sales；research and development；winter tire；test center；innovation strategy |
| 基金项目: |
| 中图分类号: |
| Author Name | Affiliation | E-mail | | SU Bo* | Double Coin Group Shanghai Tyre Research Institute Co，.Ltd | 79928343@qq.com | | WU Shitong | Double Coin Group Shanghai Tyre Research Institute Co，.Ltd | |
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| 中文摘要: |
| 介绍诺记轮胎的历史沿革、销售情况、研发费用、业务板块、战略定位及测试能力。诺记轮胎每年将大约50%的研发费用用于产品测试，以支撑产品研发与创新。诺记轮胎的伊瓦洛测试中心、诺记测试中心和西班牙测试中心具有全面的轮胎室外测试能力，可满足冬季轮胎、夏季轮胎和全天候轮胎在各种路况和极端天气条件下的性能测试要求。诺记轮胎的特色定位和创新战略可以给我国轮胎企业带来启迪。 |
| 英文摘要: |
| The history，sales，research and development expenses，business segments，strategic position and test center of Nokian Tyres were introduced.Nokian Tyres spended about 50% of research and development expenses on product testing every year to support product research and development and innovation.The Ivalo test center，Nokian test center and Spanish test center of Nokian Tyres had comprehensive tire outdoor test capabilities，which could meet the performance test requirements of winter tires，summer tires and all-weather tires under various road conditions and extreme weather conditions.The characteristic orientation and innovation strategy of Nokian Tyres could bring enlightenment to Chinese tire enterprises. |
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